Founder of BBX Media
Adrien Bétourné builds specialised digital ventures and designs the systems required to operate them clearly.
A builder and operator
At BBX Media, Adrien leads the company and works directly on its three brands. His work spans positioning, products, content, interfaces and the operations that turn an intention into a usable service.
He works across three distinct contexts — local businesses, the public sector and task-specific AI agents — without merging them into a single generic offer. Each brand keeps its own audience, proposition and decision path.
He has also kept a hands-on geek side: trying a new tool, taking a technology apart to understand how it works, or building a prototype simply to see how far an idea can go. That curiosity feeds his projects without ever making novelty an end in itself.
Working principles
- 01
Start with the field
Understand the need, constraints and responsibilities of the people who will use the system.
- 02
Make boundaries visible
State what an offer or tool covers and what remains outside its scope.
- 03
Connect strategy and delivery
Make positioning, experience, content and operations work as one system.
- 04
Keep people accountable
Use automation and AI without diluting oversight or decision-making.
For his broader background and work beyond BBX Media:
Contact Adrien
For an enquiry about BBX Media or a digital project.